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FAQ

Q) WHAT IS A BRAND?

A) “Broadly speaking, a brand is a perception or the symbolic connection that users have with a business. A brand must be uniform in its appeal and its significance without which the brand may send mixed signals to users. Everything owned by the company must have uniform branding as only then will employees, shareholders, customers and business partners receive the right perception about the brand and its value.”

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Q) WHAT IS SEO?

A) “SEO represents Search Engine Optimization. Search Engine Optimization is a process that includes numerous processes that are executed to improve the website design of company for the search engine to recognize, index the website and which will further result in better search engine ranking of the website. We have a detailed guide which describes what SEO generally means at our What Is SEO? page.”

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Q) WHAT IS DIGITAL MARKETING?

A) Digital marketing is the umbrella term used to describe all the marketing operations that are taking place over the internet. It’s a broad school which includes social media, email marketing, online reputation management, ads and banner creation and SEO.

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Q) WHY IS SOCIAL MEDIA MARKETING IMPORTANT FOR MY BUSINESS?

A) Social media marketing is no longer a tool used exclusively by online businesses today. The whole concept of social media marketing has reached new heights of importance because of the world wide explosion of internet users and the spread and dissemination of information. As such, it has become extremely crucial for any business regardless of scale, size, lineage and product/service to have a fully functional set o creative social media strategies and campaigns. These campaigns have to be extremely creative in terms of their target audience. They also need to be able to develop the right kind of attention for the business on all social media networking platforms.

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Q) WHAT DO YOU MEAN BY PRODUCT DEVELOPMENT?

A) By product development, we mean that we can research and develop products according to the specifications that our clients give us. We like combining our scientific expertise and creative insight in order to bring out products which are highly functional, useful and simple.

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Q) WHAT IS INCLUDED IN PRINT DESIGN?

A) Print design is basically the offline set of marketing vehicles that are created to unify the image of the brand. This includes posters, banners, print ads and even business stationary. Without exception, all of these are used in representing the brand and promoting its values. Every business needs a complete set of printed material in order to be able to streamline the brand’s identity.

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Q) WHAT IS GRAPHIC DESIGN?

A) Graphic design is basically putting together visual data of all kinds into one package to effectively deliver a unified message across all the mediums.

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